ABOUT US
Lovely as a Tree aims to enable and inspire graphic designers to make more environmentally friendly choices in their work.
Caroline Clark is the founder of Lovely as a Tree, and she has worked as a graphic designer since graduating with an MA from the Royal College of Art in 1996.
In order to remain impartial, Lovely as a Tree is completely independent and self funded. This also means that we are able to provide free listings for all printers and papers that reach our strict criteria.
The information on this site has been thoroughly checked by industry experts (see credits below).
Background
Lovely as a Tree has evolved from a previous website, twig.uk.com, which Caroline co-founded in 2005.
As a designer, Caroline wanted to know more about how her work was affecting the environment, and what she could do about it, and was surprised to find so little information out there for designers.
She rang Friends of the Earth to ask if they knew of anything – and, if not, was anyone there interested in setting something up? Her contact led her to establish Twig with the Friends of the Earth Print and Paper buyer.
Twig was a good start, but Caroline still felt that there should be something more specifically for designers – so with some more research and advice, she put together Lovely as a Tree.
The site was launched in March 2007 with an article entitled “How to be green(er)” in Creative Review. Lovely as a Tree was also featured in the May edition of Grafik and the Autumn edition of Ampersand.
CREDITS
Thank you to the following people who have checked the copy and made suggestions:
James Horne at the WWF UK Forest & Trade Network
Beck Woodrow at the FSC (the Forest Stewardship Council)
Claire Taylor (Environmental advisor to the print and paper industry)
Richard Owers at Beacon press
Sion Whellens at Calverts
Phil Sudwell at Park Lane Press
Ian Pauley at J&G Environmental (recycling and waste control specialists for the printing industry)
Carmine Matarazzo, Technical Director, Pantone
Thanks also to:
Nat and Guy at Airside for their advice and programming help.
Robert Stevens for developing and programming my design for this website
Paul Machin at Stratton Craig Copywriting
CONTACT US
Caroline can be contacted by email:
Lovely as a Tree was conceived, researched and designed by Caroline Clark. All information is presented in good faith and represented as supplied by the featured companies. Purchase of products and services is the sole responsibility of the site user.
MYTHS
Chlorine is used to bleach recycled paper to make it look clean and white.
Recycled papers are usually poor quality.
Recycled paper is more expensive than virgin paper.
